Top 10 Real Estate Websites to Stand Out in the Competition

1. User-Friendly Navigator

1.1 Intuitive search filters

The best realty agent websites offer intuitive search filters, which make it simple for users to find the home of their dreams. One website that stands out for its exceptional search filters is Zillow. Users can input specific criteria, such as location, price, number bedrooms and bathrooms, or even desired features, like a waterfront view. This allows buyers to narrow down their choices and find properties that fit their needs.

Realtor.com also excels with its intuitive search filters. Their advanced filtering allows users to search for houses based on the school district, nearby amenities, and commute time to work. This level is customization ensures only properties that are aligned with the users’ lifestyle and preferences will be shown.

Redfin, another real estate website, offers excellent search filters. In addition, users can filter search results by property type and listing status in addition to standard criteria like location and price. This level of detail ensures that users can find properties that match their unique requirements with ease.

In conclusion, real estate agent websites that are the best use intuitive search tools to help users find the perfect home quickly and easily. Zillow.com and Redfin, to name a few, are websites that excel at this. They are the best choices for anyone who is looking for a new house.

1.2 Easy-to-Use Map Feature

When searching for the perfect real estate agent it can be very helpful to have access to map features. Realtor.com has one of the most useful real estate agent sites that offers this tool. Their map feature allows users to easily search for properties in specific areas, view listings in map form, and even check out the surrounding neighborhood.

One of the key advantages of using the map option on Realtor.com is being able to see at a glance all available listings for a particular area. This visual representation allows users the ability to compare different properties, and get an overall sense of the market for their desired location.

Users can access additional information on each listing in addition to searching properties. This includes photos of the property as well as contact information for the listing agents. This makes it easy for you to gather information about a property and make an informed decision.

The map tool on Realtor.com also allows you to filter results by specific criteria such as price ranges, number of bathrooms and bedrooms, etc. This allows users the ability to narrow down and focus their search on properties which meet their specific requirements and preferences.

Overall, the easy-to-use map feature on Realtor.com is a valuable tool for anyone looking to buy or sell a home. Its intuitive interface, extensive property information and customizable search features make it one of Realtor.com’s best features.

2. High-Quality Property Listings

2.1 Detailed Descriptions

1. One of the best real estate agent websites is Zillow. Zillow offers detailed descriptions about the properties available for purchase or rent.

2. Zillow provides detailed information on each listing including the price, square feet, number of bathrooms and bedrooms, and much more.

3. Zillow offers more than just information about the property. It also gives you details on nearby schools, crime levels, do real estate agents get paid hourly and other amenities.

4. Zillow’s intuitive interface allows users to search for properties by their preferences such as location, property type, and price range.

5. Realtor.com is a website that we highly recommend. Realtor.com is a comprehensive listing of homes for rent, commercial properties, and other properties.

6. Realtor.com includes detailed descriptions, including photos and floor plans. It also offers virtual tours to help users understand the properties.

7. The website offers a wide range of tools and resources to homebuyers and seller, including mortgage calculators, real-estate guides, and market trend information, making it an all-in-one resource for everything real estate.

8. Realtor.com’s search filters let users narrow down their options according to specific criteria such as property types, price ranges, and amenities. This helps them find the perfect home.

9. Overall, Zillow.com is the best real-estate agent website. It offers detailed descriptions of properties and helpful tools, as well as a user-friendly interface for both buyers and sellers.

Professional Photography

When it comes down to professional photography, there are some key elements that will make a website standout.

Priority one is to have high-quality photos. A photographer with experience will be able show the property off in its best light. They can highlight its features and amenities to make it visually appealing for potential buyers.

In addition to having high-quality pictures, real estate websites should also have a clean, user friendly design. This includes easy-to-navigate websites, clear calls to act, and a design that highlights the most relevant information about the featured properties.

Consistency, another important aspect to professional photography for websites of real estate agents, is also very important. Consistency is another important aspect of professional photography for real estate agent websites.

Finally, it is crucial that real estate agent’s websites are optimized to mobile devices. With more and more people using smartphones and tablets to browse the internet, it’s crucial that websites are mobile-friendly and responsive, ensuring a seamless user experience across all devices.

By focusing these key elements on high-quality imagery, user-friendly, consistent design, and mobile optimization, real estate agents can create a professionally engaging online presence to help attract potential buyers and ultimately boost sales.

3. Mobile Responsive Design

3.1 Optimized Devices

It is essential that real estate websites are optimized for mobile devices in the digital age. Three websites that stand out for their design and functionality are:

1. Zillow

Zillow, a popular name in the industry of real estate, has a website that is designed to work on different devices. The layout automatically adjusts to the device you are using, whether it is a desktop computer or tablet. Users can easily view listings, search for properties and connect with agents thanks to a responsive, device-adaptive design.

2. Realtor.com

Realtor.com is another popular real estate website that excels in providing a user-friendly experience across various devices. The site’s clean and modern design is not only visually appealing but also functional, with easy navigation and quick access to property listings. Whether you are using a laptop, tablet, or mobile phone, Realtor.com delivers a consistent and optimized experience that makes searching for properties a breeze.

3. Redfin

Redfin, a realty brokerage, has earned a reputation as a pioneer in online home purchasing. Their website is no different, with a responsive layout that works seamlessly across all devices. Redfin offers a wealth information on its website, from interactive maps to virtual tours. Whether you’re using a desktop computer, a smartphone or both, you can easily browse through listings, schedule tours and communicate with agents.

In conclusion, these real estate agent websites show the importance of having a web design that is optimized to different devices. These websites offer an enhanced user experience by ensuring users can easily navigate and access the site no matter what device they are on.

3.2 Fast Loading speed

1. Zillow Zillow’s popularity is well-founded. It is not only user-friendly, but also boasts a lightning-fast loading speed. The site is optimized to load pages quickly, allowing users the ability to browse listings without any delays or lag. This fast loading speed allows potential buyers to quickly find the information they require.

2. Realtor.com – Another top real estate web site that loads quickly is Realtor.com. This site is well-known for its detailed property listings and comprehensive listings. The site’s fast loading speed allows users to easily navigate and search through the site without frustration. Realtor.com’s responsive design ensures pages load quickly on desktops and mobile devices. It is a great choice for homebuyers who are always on the move.

3. Redfin: Redfin, a real estate site designed for speed, is the fastest website available. The site loads efficiently and quickly, so users can get the information that they need without delay. Redfin’s intuitive map search and search tools allow users to quickly find properties in their desired locations. With its fast loading speed, Redfin ensures that users can quickly access the information they need to make informed decisions about buying or selling a home.

4. Lead Generation Tools

Contact Forms

4.1 Contact Forms on Real Estate Agent Websites

It is important to have a contact form on the website of a real estate agent in order to generate leads, and convert potential customers into paying clients. A well designed contact form can make the difference between a visitor contacting the agent or not. Here are the key features for a successful Contact Form:

User Friendly Interface: Contact form should be easily accessible on the website. Avoid overwhelming the visitor with too many forms to fill out.

Clear CTA: Make your contact form compelling and clear. This will encourage visitors to reach out. Use action-oriented language that encourages them to take the next step.

Personalized Fields: contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.

Responsive design: Make sure that the contact form on the website is optimized for mobile devices. Many visitors may access the site from their smartphones or tablet computers. A responsive design will allow them to fill in the form on any mobile device.

Security Measures: Implement measures such as CAPTCHA and SSL encryption to protect information submitted through the form. This builds trust with visitors, and assures them of the safety of their data.

Automated Responders: Setup automatic responses to acknowledge the visitor who submits the form. This shows professionalism to the visitor and lets them know that they have been received.

These features can help agents increase their chances of converting leads into clients. A well designed contact form can have an impact on both the website and agent’s business.

Live Chat Support

There are some key factors to keep in mind when it comes to finding real estate agent websites that provide live chat. First, you should look for websites with a user-friendly and easy-to navigate interface. You can then easily find the information you require and communicate with an agent through chat.

It’s important to choose a website that offers a responsive, knowledgeable support staff. The best real estate agent websites will have chat support agents who are well-trained and able to answer any questions you may have about the buying or selling process. They should be able give personalized advice that is based on the specific needs of each client.

The availability of live chat support on a real estate website is another important factor to consider. Chat support should be offered at convenient hours so you can receive assistance when you most need it. It’s also helpful to select websites that offer chat in multiple languages to cater to a variety of clients.

Finally, it is worth considering the overall reputation of the website. Look for websites that have positive reviews and testimonials from satisfied clients, as this is a good indicator of their reliability and professionalism. By following these guidelines, you can find the best real estate agent websites with live chat support to help you with all your real estate needs.

5. Neighborhood Information

5.1 School Ratings

1. Zillow:

Zillow, a popular real-estate website, includes school ratings in its listing information. This site allows users to search for homes based on school ratings, making it a valuable resource for families looking to move to a new area.

2. Redfin:

Redfin – Another well-known site that offers school rankings for each listing. Users can easily find information about nearby schools including ratings, test results, and reviews. This helps them make informed choices about where to live.

3. Realtor.com:

Realtor.com provides comprehensive real estate information, including school ratings. Users can research education options in a particular area by researching detailed information about local school districts and schools.

4. Trulia:

– Trulia is a user-friendly real estate website that features school ratings for each listing. Trulia’s data on schools helps buyers find homes with the best educational options for their children.

5. Homes.com:

Homes.com can be a valuable tool for homebuyers who are looking for properties near top-rated schools. The website contains school ratings and other educational institution information, allowing the user to compare schools within different neighborhoods.

Nearby Amenities

5.2 Nearby Amenities: Best Real Estate Agent Websites

When it comes to finding the perfect home, one of the most important factors to consider is the proximity to amenities in the area. Real estate agents help buyers navigate through all the options. Here are the best 5.2 Nearby Amenities real estate agent websites to help you find a house that suits your lifestyle.

1. Zillow:

Zillow is an extremely popular real estate website. It provides users with detailed details about properties and nearby amenities. Users can easily refine their search results to include their preferences like schools, restaurants and shopping centers. Zillow’s comprehensive listings and user-friendly interface make it a popular choice for many homebuyers.

2. Realtor.com:

Realtor.com, another popular real estate site, offers a wealth information about properties and the amenities surrounding them. Users can explore a neighborhood using interactive map and view detailed info about schools, park, and other important services. Realtor.com also provides expert advice from real estate agents who can guide you through the home buying process.

3. Redfin:

Redfin’s innovative approach to real-estate is renowned for offering users a unique combination of technology and personalized services. The website gives detailed information on the properties and nearby amenities including grocery stores. Redfin’s team of local agents can provide valuable insights into the neighborhoods you are considering, helping you make an informed decision.

4. Trulia:

Trulia is a user-friendly real estate website that offers a range of tools to help users find their dream home. The website gives detailed information about properties and nearby amenities, such as schools, hospitals, restaurants and other healthcare facilities. Trulia’s “Neighborhood Insights”, a feature that offers valuable information about crime, commute times, local amenities, and more, helps users make informed choices.

5. Homes.com:

Homes.com provides a wealth a information on properties and their surrounding amenities. Users can search homes based on amenities they prefer, such as shopping centers, parks, and medical facilities. Homes.com offers valuable resources and tips to homebuyers. It is a great tool for anyone looking for their dream home.

These Nearby Amenities best real estate agent sites are full of valuable information and resources that can help homebuyers to find the perfect property for their lifestyle. These websites can help you find the perfect home for your needs, whether you are looking to buy a house near schools, parks or shopping centers. Finding your dream home has never been easier with the help of real estate agents who are experienced and innovative technology.

6. Client Testimonials

Showcase Positive Customer Feedback

6.1 Showcase Positive Feedback: Best Real Estate Agent Websites

When it comes to finding the best real estate agent websites, showcasing positive feedback is key. Potential clients are interested in seeing that other people have had a positive working experience with the agent. Here are a few real estate agents’ websites that excel in highlighting positive feedback.

1. Zillow Zillow has become a popular real-estate website, which allows users search for houses, connect with agents and review past clients. Agents’ positive feedback can be displayed prominently on their profiles, helping them to build trust and credibility with potential clients.

2. Realtor.com: Another well-known real estate website, Realtor.com also allows agents to display testimonials from satisfied clients. This helps paint a picture about the agent’s reliability, professionalism and trustworthiness.

3. Redfin Redfin is unique in that they have a “Recommended agent” section on their site. Agents selected are based on performance and customer feedback. This makes it easy for users find top-rated agents.

4. Keller Williams – Keller Williams is an estate agency that places a high priority on client satisfaction. Their website contains testimonials of happy clients, which demonstrate the agent’s ability to deliver.

5. Coldwell Banker: Coldwell Banker’s website includes a “Meet Our Agents” section where agents can share their success stories and client testimonials. This humanizes the agent and helps establish a personal relationship with potential clients.

Positive feedback is a great way to build credibility and trust in the eyes of potential clients. By highlighting previous successes and happy clients on their website, agents can stand out in a competitive marketplace and attract new customers.

6.2 Establish Trust with Potential Customers

Real estate agents who want to succeed in an extremely competitive market must build trust with their potential clients. One of the best ways to establish trust with potential clients is by having a user friendly website that displays your expertise, professionalism and knowledge. Here are 6.2 real estate agent websites which successfully build trust with their potential clients.

1. Zillow.com – Zillow is a popular real estate website that allows users to search for properties, get estimated home values, and find local real estate agents. The website has a clean design with easy navigation, making it a valuable resource for home sellers and buyers.

2. Realtor.com – Realtor.com is another well-known real estate website that provides comprehensive property listings, market trends, and agent profiles. The website offers detailed information about property and reliable data to help potential clients make an informed decision when looking for a home.

3. Redfin.com: Redfin offers a full service experience to buyers and seller. Their website has intuitive search features, neighborhood guides, as well as agent reviews. This provides a transparent view for potential clients of the home selling and buying process.

4. Compass.com – Compass is a luxury real estate brokerage with a sleek and modern website that appeals to high-end clients. The website features stunning photos of properties, market insights, agent profiles and creates a brand image that is exclusive and trustworthy.

5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website’s resources, including property search tools and agent directories, help potential clients feel informed and supported throughout their real estate journey.

6. SothebysRealty.com – Sotheby’s International Realty – is a prestigious international real estate agency, known for their luxury property listings and worldwide network of agents. Their website contains high-quality photos, market reports, agent testimonials and other information that positions them as a reliable resource for high value real estate transactions.

By studying and implementing the best practices of these top real estate agent websites, you can enhance your online presence and build trust with potential clients seeking a reliable and knowledgeable agent to guide them through the real estate process.

7. Blog Section

7.1 Provide Value Added Content

1.

Zillow

Zillow is an extremely popular real estate site that offers not only listings of available properties, but also valuable resources for both buyers and vendors. Users

Find out more

on home values, market trends, and even advice on buying or selling a home.

2.

Realtor.com

Realtor.com provides buyers and seller with a wealth of real estate information. Users can access market information, search for properties and find a Realtor.

3.

Trulia

Trulia’s user-friendly interface is renowned for its detailed property listings. Users can search for homes and also find out about schools, crime rates and local amenities.

4.

Redfin

Redfin is an innovative real estate site that offers both online tools and a personal service by real estate agents. Users can schedule home tours, make offers and even receive a commission rebate when they buy a house through Redfin.

5.

HomeLight

HomeLight connects buyers and seller with the best real estate agents around. HomeLight helps users find agents and provides data on market trends and agent performance to help them make informed choices.

6.

Estately

Estately is an easy-to-use website that provides detailed information about neighborhoods and property listings. Users can search for homes based on specific criteria, such as school district or commute time, to find the perfect match.

7.

RealScout

RealScout, a comprehensive real-estate platform, offers users advanced search features and personalized recommendations. RealScout utilizes artificial intelligence to learn about the preferences of its users and recommends properties that fit their criteria.

7.2 Establish Authority in the Industry

7.2 Establish Authority in the Industry

To stand out in the competitive real estate world, establishing your authority in the field is essential. To stand out amongst the crowd, real estate agents need to have a strong online profile. Create a website that highlights your experience and expertise.

There are several key elements to consider when creating a real estate agent’s website. These elements can help you establish your authority in the industry. Your website should be clean and professional, reflecting your brand and setting you apart from your competition. This will help build credibility among potential clients, and convey an air of professionalism.

High-quality content, is another key element of a website for real estate agents. This includes detailed property listings, informative blog posts, and resources for buyers and sellers. By providing your visitors with useful information, you will be able to establish yourself as a respected expert in the industry.

In addition to your content, it is essential that you showcase your experience. This can be achieved through client testimonials and awards, as well as showcasing your successful transactions. By highlighting your track record of success, you can build trust with potential clients and demonstrate why you are the right choice for their real estate needs.

search-engine optimization is also important in order for potential clients to find you online. This includes using keywords, creating tag, and optimizing page loading speed. By improving the SEO of your website, you can increase its visibility in search engine results and attract more traffic to your site.

In today’s market, success is dependent on establishing authority. Your real estate agent site can help you do this. By focusing on creating a professional design, providing valuable content, showcasing your expertise, and optimizing for search engines, you can set yourself apart from the competition and attract more clients to your business.

8. Social Media Integration

Share Listings to Facebook, Twitter etc.

When it comes time to share listings on social platforms like Facebook and Twitter for realty, it is vital that agents use the best realty websites to reach out to a wider audience. This will help them gain more exposure for properties.

Zillow is a popular website for real estate agents to share their listings. Zillow’s user-friendly interface, widespread popularity and easy uploading of listings allows agents to share them across social media platforms in just a few simple clicks.

Realtor.com also makes a great site for sharing listings. Realtor.com, known for its accurate market data and comprehensive listing database, provides agents with an opportunity to showcase their properties on Facebook, Twitter and other social media platforms.

Trulia’s sharing of listings is also popular among real estate professionals. Trulia’s interactive maps and neighborhood insights allow agents to create visually appealing listing that will attract buyers on social media.

Agents can share listings on social networks using their own websites or blogs. By creating a dedicated page for their properties and regularly updating it with new listings, agents can attract more traffic and engagement from potential buyers browsing Facebook, Twitter, and other platforms.

Overall, leveraging the best real estate agent websites to share listings on social media is essential for agents looking to maximize their online presence and connect with a wider audience of potential buyers. By utilizing these platforms effectively, agents can drive more traffic to their listings and ultimately close more deals in today’s competitive real estate market.

8.2 Increase Brand Awareness

8.2 Increase Brand Visibility: Best Real Estate Agent Websites

In the competitive world of real estate, having a strong online presence is essential for success. A high-quality real estate website can help you increase your brand’s visibility. Here are the best real-estate agent websites to help you standout from the competition.

ZILLOW: One of the most popular websites for real estate in the United States is Zillow. A profile on Zillow will increase your visibility as a real estate agent to potential clients. Zillow gives you the opportunity to display your listings, solicit reviews from clients, or even advertise your business.

Realtor.com Realtor.com, another top real-estate website. This website allows you to create a personalized profile, showcase your properties, and connect with potential clients. Realtor.com offers advertising options to help you reach more people.

Trulia: Trulia is a user-friendly real estate website that can help you increase your brand visibility. Trulia is a real estate website that allows you to create an online profile, promote your listings, and connect buyers and sellers within your area.

Redfin Redfin provides a comprehensive website to real estate agents. With Redfin, you can create a personalized profile, list your properties, and even receive leads from potential clients.

Century 21, Century21 is a well known real estate brand which offers a powerful site for its agents. Century 21 offers you the opportunity to create your own professional profile, display your properties, and communicate with clients all over the world.

By having an active presence on top real estate websites, you will be able to increase your brand awareness and attract more clients. Optimize your profiles, show off your best listings, engage with potential clients, and maximize your online visibility.

9. Interactive Virtual Tours

9.1 Engage visitors in immersive experience

There are a few key elements that can help a real estate agent website stand out in the crowd. Here are the best practices when creating a website to inform and captivate potential clients.

1. High-quality imagery: One of the most important aspects of a real estate website is the visuals. Visitors can get a better sense of the property by viewing high-quality videos and photos. Visually engaging content can attract visitors and keep them engaged, whether it is a stunning view of the sunset or a spacious bathroom.

2. Virtual tours: Offering virtual tours of properties is another way to immerse the visitor in the real-estate experience. The latest technology makes it easier than ever before to create 3D digital tours that let visitors explore a property like they were actually there. This interactive feature can be used to help potential purchasers get a feel for the layout and flow within a house.

3. Neighborhood information: In addition to showcasing individual properties, a good real estate website should also provide information about the surrounding neighborhood. This can include details about schools, restaurants, parks, and other amenities that potential buyers may find important. By providing this type of localized info, a site can help visitors visualize themselves living in the region.

4. Responsive Design: A responsive design is essential to ensure a positive experience for users. This means that a website should adapt to various screen sizes and devices to make it easier for users to navigate and explore the properties on their smartphone or tablet. A responsive layout is important to keep site visitors engaged.

5. Calls to Action: A real estate site should have clear calls to act throughout to convert visitors to leads. These calls to act can help visitors take the next step in the homebuying procedure, whether it is a button or form to schedule a show, or even a chat function to connect with an Agent. A website can generate leads and increase conversions by making it easy for visitors contact the site.

By incorporating all of these elements into their website, real estate agents create a more immersive, engaging experience for their visitors. A well-designed website, with its interactive features and high-quality visuals, can leave a lasting impression on visitors. It will also help agents stand out from the crowd in a competitive marketplace.

Showcase Properties in 3D

When it comes to showcasing properties in 3D, the best real estate agent websites are those that go above and beyond to provide a truly immersive experience for potential buyers. Showcase Properties is a website that excels at this.

Virtual tours of listings created using cutting-edge 3D technologies are one of the features that set 9.2 Showcase Properties apart. These 3D virtual tours allow buyers to experience a property just as if they are there. They will get a better idea of the layout, flow, overall feel, and more.

9.2 Showcase Properties provides high-quality photographs and detailed descriptions about each property. This attention to detail allows potential buyers to get a comprehensive look at a property even before they step inside.

9.2 Showcase Properties also understands how important it is to make the home-buying experience as smooth as possible. Their website has a user-friendly interface and is easy to navigate. Buyers can easily search for properties, see listings, and contact agents.

Overall, 9.2 Showcase Properties is a standout real estate agent website that prioritizes the needs of both buyers and sellers. With their innovative 3D-technology, high-quality photos, and easy-to-use interface, they make buying or selling a house a more enjoyable experience for everyone.

10. Contact Information & Call to Action

10.1 Display Phone Number and Email Address Prominently

It is important to display your contact information prominently when creating a real estate website. You should make sure that your email and phone number are easily accessible so that clients can contact you with any questions or to set up viewings.

One of the best ways to showcase your contact information is by dedicating a section on the homepage specifically for this purpose. This section should be placed at the top of the page, making it one of the first things visitors see when they land on your site. You can make information stand out by using a contrasting background or text color.

Include your contact info in the header of your website. This will make your phone number and email visible regardless of the page that visitors are on. Including a clickable phone number that allows users to easily call you directly from their mobile device is also a great feature to have.

Some realty agents also include a contact page on their website. This can be a convenient option for clients to contact you directly without having to call. It’s important to display your phone number, email address and website URL prominently alongside the contact form. This is for those who prefer direct communication.

In addition, it’s a great idea to make your website mobile-responsive. The majority accesses websites on their smartphones and tablets. Therefore, having a site optimized for mobile devices ensures that potential clients will be able to easily find you and get in touch with you, no matter where they may be.

In order to create a successful property website, it’s important to make sure that your phone number is easily accessible. Implementing these strategies and making sure that your contact information is prominently shown will increase your chances of converting your visitors into clients, and ultimately growing your company.

10.2 Encourage Visitors to Schedule a Consultation

When looking for the best website for real estate agents, one key feature to look out for is the ability of the site to encourage visitors schedule a consultation. This is crucial because it allows potential customers to easily reach out to the agent to begin the process to buy or sell a house.

Top real estate agent websites achieve this by prominently displaying a “Schedule a Consultation” button or form on the homepage. This allows visitors to easily find the information that they need to continue their real estate adventure.

The best real estate websites provide more than just a call-to action to schedule a consultation. They also offer valuable resources and information that educate visitors on the real estate market, and the buying and selling process. This can be done through blog posts or videos, as well as market reports and other tools that demonstrate your agent’s knowledge and value.

A user-friendly interface and easy navigation are also key features of websites that encourage users to schedule a consult. Visitors should easily and quickly find the information that they need, such as contact details for the agent, property details, or buyer and seller resources.

Overall, the best real estate agent websites are those that prioritize the needs of their visitors and make it easy for them to take the next step in their real estate journey. These websites can help attract and convert more customers by providing valuable information, clear calls-to action, and a friendly user experience.